Marketing Articles to Supercharge Your Platform

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25 Stats That Prove Why You Need Link-Building in Your SEO Strategy

You probably already know how crucial SEO is for your website's traffic. One of the most important sub tactics within ...
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Integrations: The Newest Addition to Your Marketing Ops

Marketing isn't just about campaigns, content, and creativity. There's a whole lot of "getting things done" that needs to happen ...
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How HubSpot Adjusted Our Reporting Process After GDPR Changed Its Cookie Consent Laws

This post is a part of Made @ HubSpot, an internal thought series through which we extract lessons from experiments ...
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How to Master Website Personalization

In the summer, there's so many things I enjoy: The sun, the temperature, chilled drinks, BBC's Pride and Prejudice miniseries, ...
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How to Succeed in Account-Based Advertising

Right now, Account-based Marketing (ABM) is the hottest B2B ticket in town — with 87% of marketers stating that it ...
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5 Creative Ways to Use Social Media Data as a Source for Your Content

Creating powerful, newsworthy, and informative content is the goal, but it can be hard to achieve if it's not data-driven ...
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Everything You Need to Know About Twitter Ecommerce Marketing in 2020

Twitter was one of the first social media platforms I ever joined, but it wasn’t nearly as fancy as it ...
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Extended Marketing Mix: What It Is and Why It’s Useful

Cooking is my favorite pastime. It's so much fun to find new recipes and learn about new ingredients. Plus, (usually) ...
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23 Conversion Rate Optimization Tools for Research, Feedback, Analytics & More

Believe it or not, driving traffic to your website — albeit challenging — isn't enough to sustain your business. In ...
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A Look Back at How COVID-19 Impacted Businesses in Q2

Since COVID-19 was declared a global pandemic on March 11, businesses have had to reckon with its economic impact for ...
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Undoing the toxic myth of exclusion and scarcity

It’s easy to believe that excluding a group increases the benefits for those that are doing the excluding. That division ...
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None of the above

That’s a comfortable thing to say for some. It lets you off the hook.There are definitely people in every group ...
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Systems design and the front line

If you experience lousy service or poor quality, it’s probably not solely the fault of the person who talked to ...
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Sixty orbits

Birthdays are contagious. No one actually remembers the day they were born, other people remember it for you. And the ...
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Take good notes

Everyone is entitled to their own experience.In fact, that’s all we ever get. Our own take on the world around ...
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The magic of the countdown

Thea von Harbou invented the countdown. 10, 9, 8…It works.It focuses the attention of everyone involved and ensures that we’re ...
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The 100 hour asset

We’re all so busy doing our work that sometimes we fail to build a skill worth owning.If you invest 100 ...
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The difference between patina and cruft

Cruft is obsolete. Cruft is broken, discarded, non-functioning refuse that should be hauled away. Patina is the wabi-sabi of positive ...
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“It might not be for you”

If you walk into a noisy bar and ask why they don’t have Chopin on the jukebox, they’re unlikely to ...
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Are we part of us?

Liberty is a state of mind. It can be seen as a chance for freedom, or a promise made but ...
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How to Use Instagram Stories to Promote Your Products

Want to promote your products and services with Instagram Stories? Looking for actionable tips to create intrigue and excitement via ...
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Visual Design for Non-Designers

Want to create better visuals for your marketing? Looking for tools and tips to help you easily create visual content? ...
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How to Analyze Instagram Stories Ads

Do you know whether your Instagram Stories ads are working? Wondering which ad performance metrics to track and where to ...
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How to Choose the Right LinkedIn Ads Objective

Do you know which objective to choose for your LinkedIn ad campaigns? Wondering which objectives deliver the most cost-effective results? ...
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How to Create Effective Facebook Lead Ads: Step-by-Step Tutorial

Social Media Marketing Industry Report In our 12th annual social media study (46 pages, 60+ charts) of 5,200+ marketers, you'll ...
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Using Instagram Stories During a Launch: Promotional Strategy

Social Media Marketing Industry Report In our 12th annual social media study (46 pages, 60+ charts) of 5,200+ marketers, you'll ...
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How to Encourage Employees to Share Your LinkedIn Content: 4 Tips

Social Media Marketing Industry Report In our 12th annual social media study (46 pages, 60+ charts) of 5,200+ marketers, you'll ...
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How to Set Up and Measure a TikTok Influencer Marketing Campaign

Social Media Marketing Industry Report In our 12th annual social media study (46 pages, 60+ charts) of 5,200+ marketers, you'll ...
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How to Grow Your Email Subscribers With a Facebook Messenger Giveaway

Social Media Marketing Industry Report In our 12th annual social media study (46 pages, 60+ charts) of 5,200+ marketers, you'll ...
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How to Grow Your Instagram Following: Strategy for Businesses

Social Media Marketing Industry Report In our 12th annual social media study (46 pages, 60+ charts) of 5,200+ marketers, you'll ...
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Sprout Social Reviews: Pricing & Software Features 2020 ...

25 answers to the most common social media questions

With the social media landscape evolving constantly, there’s always something new to learn for both novice and experienced marketers alike ...
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What is content marketing & why is it important?

Content marketing gets thrown around a lot in the marketing industry as something you need to pay attention to. But ...
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5 strategies to amplify your Twitter engagement

While having thousands of Twitter followers is great, those numbers don’t mean much if those followers don’t engage with your ...
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#BrandsGetReal: How brands can lead on social movements

Throughout 2020, brands have been challenged to maintain their social media presence as audiences invest their attention into major social ...
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5 ways to develop a long-term strategy for diversity, equity & inclusion on social media

As the United States is experiencing the largest social movement in history, it’s become clear that inaction and silence are ...
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Grammar for marketers: how to mind what your brand says

The importance of grammar for marketers can’t be overstated. Sure, you probably haven’t thought much about sentence structure or punctuation ...
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How to master social media for retail and win more customers

Retailers arguably have the most to gain from social media marketing. And despite popular belief, social media isn’t killing retail: ...
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How to run a successful Instagram contest

There are many reasons you might want to run an Instagram contest, whether you’re looking to quickly grow your online ...
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Social media managers, you matter now more than ever

The start of the new decade brought on a whole new set of challenges for social media managers. Between COVID-19 ...
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How to bring the in-store experience online with social: An interview with Philz Coffee

Coffee is the start of the day for so many. Meaning coffee brands have a pretty big target audience. Being ...
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