Marketing Articles to Supercharge Your Platform

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How 3 HubSpot Managers Found Strong Co-Marketing Partnerships [+How You Can, Too]

A solid co-marketing partnership is one of the better ways to reach a previously untapped audience, generate positive publicity, and ...
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How to Run Facebook Ads: A Step-by-Step Guide to Advertising on Facebook

When setting up a paid Facebook ad, there are a lot of boxes to be checked. Are you targeting the ...
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The Plain-English Guide to Data Deduplication

Nowadays, with so much critical information saved on our computer systems, we've learned to backup data regularly -- including our ...
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The Ultimate Online Editing and Proofreading Checklist for Writers

The writing process is a chance to let creativity fly and tell a story with your own words. Another, less ...
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The Ultimate Guide to Social Media Analytics

There are over 3.8 billion social media users across the globe. As you can probably imagine, that’s a major reason ...
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12 Social Media Tools You Need to Use in 2020

You already know how important social media is to increase brand awareness, generate more leads, and ultimately score more conversions ...
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The Move to Ecommerce: How Retailers Can Adapt During a Crisis

Ecommerce is an undeniably powerful opportunity for retail stores to increase sales and reach new customers. And, in 2020 and ...
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A Content Marketing Playbook for Times of Crisis

The COVID-19 pandemic has sent businesses scrambling to pause plans, edit emails, and cancel campaigns. And while everybody seems to ...
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15 Essential Social Media Marketing Tips From Beginner to Advanced

One of the most humbling experiences as a marketer is putting out that tweet you just knew would be a ...
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The Social Media Content Calendar Template Every Marketer Needs [Free Template]

"We have a 9 a.m. meeting? Hold on -- let me just click around the internet like a maniac to ...
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The Sunday circular

The “freestanding insert” was a multi-billion dollar business. Printed in bulk, then handed over to newspapers that would insert it ...
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An extraordinary book

Great non-fiction helps us see the unseen, plants and nurtures ideas that matter, and, sometimes, can leave us better than ...
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Selling your time

We don’t pay surgeons by the hour.And if the person who cuts the lawn shows up with a very fast ...
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Simple tips for security and serial numbers

[This probably impacts every person reading this, but few of us get to decide to fix it. I figured it ...
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Drop in

One of the most difficult things to do in skateboarding is to learn to ‘drop in’. This is the commitment ...
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What do you own?

Your skills.Your reputation.The noise in your head, your attitude, your personal passions…But after that, it starts to diverge.Some own real ...
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Posing for selfies

We act differently when we know we’re about to be on display.Aim a camera at someone and they tense up ...
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Shipping creative work

If it doesn’t ship, it doesn’t count. If it’s not creatively productive, it’s not helpful. And if we’re lucky, this ...
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Two kinds of decisions worth focusing on

HARD ONES because you know that whatever you choose is possibly the wrong path. Hard decisions are hard because you ...
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Steal the time from comfort

Everyone gets the same 24 hours. Reset every day, a fresh start.Some of us are privileged enough to have the ...
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How to Optimize Your Social Posts for the Visually Impaired

Do you want a larger audience to consume your social media content? Wondering how to create content that’s more accessible ...
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How to Manage Your LinkedIn Presence in 10 Minutes a Day

Want a better return for the time you spend on LinkedIn? Looking for a LinkedIn engagement plan to follow? In ...
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How to Create 4 Facebook Custom Audiences That Convert

Want better Facebook ad results? Do your Facebook ads reach the right people at the right point in the customer ...
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Advanced Facebook Audience Targeting for eCommerce Businesses

Want to do advanced Facebook ad targeting? Looking for tools to make it easier to track custom events on Facebook? ...
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How to Use LinkedIn Lead Gen Form Ads

Want to capture more leads from LinkedIn? Are you using the right ad format and conversion objective to generate leads? ...
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How to Repurpose Audio and Video Content for Social Media: 5 Ways

Looking for ways to create useful social media content from your videos, live video, and podcasts? Wondering how to easily ...
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Apps for Instagram Stories Video Editing

Want more editing options for your Instagram Stories video? Looking for apps to edit and produce creative Instagram Stories video? ...
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Using Facebook Live to Quickly Create Content

Need to create more content but don’t have a lot of time? Have you considered using Facebook Live to speed ...
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4 Ways to Get in Front of More People on Instagram

Want more people to learn about you on Instagram? Looking for ideas to expand your Instagram reach? In this article, ...
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How to Get More User-Generated Content on Instagram

Want to share more user-generated content (UGC) on Instagram? Wondering how to encourage your Instagram following to tag you in ...
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Sprout Social Reviews: Pricing & Software Features 2020 ...

Social media for gamers: How to level up your video game marketing

To say the gaming industry is doing well would be the ultimate understatement. Video games represent a $130+ billion market ...
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What is a brand community and how to build a successful one

If you’re looking for ways to strengthen your brand and have better conversations with your customers, you need to build ...
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Social Spotlight: Nike and how to outpace the competition on social

Welcome to the Social Spotlight, where we dive deep into what we love about a brand’s approach to a specific ...
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How to use social media in sports to keep fans engaged

The integral role of social media in sports is hard to ignore. Athletes represent some of the most-followed accounts across ...
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Tiktok’s influencer culture: What makes it stand out and how can you join in

If you still haven’t adopted TikTok as a way of life, what are you waiting for? The popular app may ...
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Strengthen your competitive analysis strategy with social listening

There is a universal (and obvious) truth in business: in order to win, you need to beat the competition. And ...
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10 Simple steps for a smoother work vacation (with template)

If you’re part of a busy team at work, preparing for vacation can be a huge drag. Ironic, right? However, ...
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Brand voice: What it is & why it matters

In branding work, people often think about how a brand looks visually, from fonts to colors to design styles. What ...
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Twitter hashtags: A guide to finding the right ones and making the most of them

If you’re not yet using trending hashtags on Twitter to their fullest potential, you could be missing out on a ...
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What Pinterest search trends reveal about the future of retail in a post-COVID world

We’re more than halfway into 2020 and it’s safe to say many consumers and brands are still figuring out what ...
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